Comprehensive Evaluation Model of Network Movie Hotness Based on Factor Analysis

DOI

10.2991/icecsd-19.2019.52How to use a DOI?

Keywords

Network Movie; Hotness; Comprehensive Evaluation; Factor Analysis

Abstract

First of all, it constructs an index system for the comprehensive evaluation of network movie hotness from two dimensions. They are characteristics of commercial success and characteristics of the popularity. Then it uses factor analysis to establish the weight of two common factors and obtain the evaluation model of comprehensive factor scores. The conclusion of empirical analysis shows that 54.156% of network movie hotness comes from the factor of characteristics of commercial success and 33.057% comes from the factor of characteristics of the popularity. Finally, we compare the new ranking of network movie hotness with the original ranking based on Iqiyi hotness.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhao Xin-Xing
AU  - Song Pei-Yi
AU  - Sun Jiang-Hua
PY  - 2019/08
DA  - 2019/08
TI  - Comprehensive Evaluation Model of Network Movie Hotness Based on Factor Analysis
BT  - Proceedings of the 2019 3rd International Conference on Education, Culture and Social Development (ICECSD 2019)
PB  - Atlantis Press
SP  - 410
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-19.2019.52
DO  - 10.2991/icecsd-19.2019.52
ID  - Xin-Xing2019/08
ER  -