Research on Precision Marketing of University Teaching Materials in Big Data Era

DOI

10.2991/icecsd-17.2017.58How to use a DOI?

Keywords

big data; marketing materials; precision marketing

Abstract

The marketing environment of university teaching materials has undergone great changes, facing many challenges. Big data provides an important opportunity for marketing of university teaching materials. This paper analyzes the impact of big data on marketing environment of university teaching materials and studies the precise marketing mode of university teaching materials in the big data environment, etc. with a view to helping publishers.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunji Yang
AU  - Yuanzhu Wei
PY  - 2017/01
DA  - 2017/01
TI  - Research on Precision Marketing of University Teaching Materials in Big Data Era
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 262
EP  - 266
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.58
DO  - 10.2991/icecsd-17.2017.58
ID  - Yang2017/01
ER  -