Exploratory Study of the Character Font in the Format Design

DOI

10.2991/icecsd-17.2017.56How to use a DOI?

Keywords

Character Font; Font design; Format design; Exploratory study

Abstract

This research from the layout of the font design, and how to get the harmony unity of font and format design are discussed, through analysis of the current situation of the development of format design, the character and expression of font are studied. The research shows, Character font is an important part of format design, to strengthen the interactive relationship between font form and content, can make fonts full of unique expressive power. Combined with the theme of the book, adjusting the order of the font and reading direction, can make the audience quickly and clearly access to information, experience the sense of intimacy and happiness.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Liu
AU  - Fu Liu
PY  - 2017/01
DA  - 2017/01
TI  - Exploratory Study of the Character Font in the Format Design
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 254
EP  - 257
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.56
DO  - 10.2991/icecsd-17.2017.56
ID  - Liu2017/01
ER  -