A Dynamic Analysis of Advertising Strategies in Establishing Implications Based on Linguistic Adaptation Theory

DOI

10.2991/icecsd-17.2017.44How to use a DOI?

Keywords

Linguistic Adaptation Theory, advertising strategies, communicative contexts, implications establishment

Abstract

Based on the corpus from the latest advertisements, this paper adopts Linguistic Adaptation Theory as the framework to explore the dynamic application of strategies in establishing implications in modern advertising. The analyses of adaptation will be conducted from three perspectives, namely, the adaptation to the receivers' mental world, social world and physical world in the selection of advertising language and aesthetic elements. The study aims to promote deeper understanding of modern advertising from a sociolinguistic perspective.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gaochun Men
AU  - Jing Li
PY  - 2017/01
DA  - 2017/01
TI  - A Dynamic Analysis of Advertising Strategies in Establishing Implications Based on Linguistic Adaptation Theory
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 198
EP  - 202
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.44
DO  - 10.2991/icecsd-17.2017.44
ID  - Men2017/01
ER  -