On the Communication Rules and Influencing Mechanism of "Ugliness Appreciation Culture" Communication through Microblog

DOI

10.2991/icecsd-17.2017.7How to use a DOI?

Keywords

ugliness appreciation culture, Sina Weibo, opinion leader, video compilation, content analysis.

Abstract

With the rapid development of Internet, microblog/Weibo, as a social platform, is gradually merging into various aspects of people's lives. As a kind of ancient sub-culture, "ugliness appreciation culture" is spreading via microblog. This paper focuses on the communication of 2016 Super Girl audition video compilation in microblog and analyzes the mechanism of microblog communication and user attitudes by means of content analysis. The study finds that during the video compilation communication by microblog, opinion leaders play important roles. On the other hand, most Weibo users hold entertaining attitude towards the "ugliness appreciation culture", which meets their needs of relaxation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yingqi Wu
PY  - 2017/01
DA  - 2017/01
TI  - On the Communication Rules and Influencing Mechanism of "Ugliness Appreciation Culture" Communication through Microblog
BT  - Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)
PB  - Atlantis Press
SP  - 36
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/icecsd-17.2017.7
DO  - 10.2991/icecsd-17.2017.7
ID  - Wu2017/01
ER  -