Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)

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How Does Technology Innovation Influences Education: A Case of Applying Gamification to Teaching in Business School

Authors
Ninh Do Thi Hai1, *, Quyen Phan Thi Bao1
1University of Economics HCM City, Ho Chi Minh City, Vietnam
*Corresponding author. Email: ninhdth@ueh.edu.vn
Corresponding Author
Ninh Do Thi Hai
Available Online 23 May 2023.
DOI
10.2991/978-94-6463-150-0_11How to use a DOI?
Keywords
Gamification; Higher Education Institution; Education; Business Courses
Abstract

This study is to analyze the use of gamification technologies in teaching economics and business courses in an effort to better understand how gamification can be applied to education. Gamification is an innovative and enjoyable way to inspire students and enhance their learning. As a result of its potential to engage and motivate students in their learning process, gamification is drawing more and more attention as a teaching style. Though there is growing interest in gamification’s application to education, little is known about how technology tools like gamification affect student learning. A quantitative approach with the questionnaire survey involving 310 participants in total were taken, and SmartPLS 3.0 was used to evaluate the results. Two key findings of the study emerged from this analysis. Firstly, studies show that using games in higher education has a positive effect on students’ behavior change. Secondly, perceived playfulness was established as a multi-mediator between other variables of conduct.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
23 May 2023
ISBN
978-94-6463-150-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-150-0_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ninh Do Thi Hai
AU  - Quyen Phan Thi Bao
PY  - 2023
DA  - 2023/05/23
TI  - How Does Technology Innovation Influences Education: A Case of Applying Gamification to Teaching in Business School
BT  - Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
PB  - Atlantis Press
SP  - 150
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-150-0_11
DO  - 10.2991/978-94-6463-150-0_11
ID  - DoThiHai2023
ER  -