Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)

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Strategic Planning Method for Vietnamese Business Associations

Authors
Minh Nguyen Dang1, Dung Pham Tien1, *
1School of Business Administration, University of Economics and Business –Vietnam National University, Hanoi, Vietnam
*Corresponding author. Email: pham.tien.dzung.2006@gmail.com
Corresponding Author
Dung Pham Tien
Available Online 23 May 2023.
DOI
10.2991/978-94-6463-150-0_4How to use a DOI?
Keywords
Strategy; Planning; Method; Business association; Development
Abstract

The purpose of this research is to develop the method of organizational development strategy planning which most fits with the specific conditions of Vietnamese business associations. The results of this research may help to solve the problem of the shortage of effective organization development strategy for the associations causing the associations’ functioning and developing not as expected as their important role. By using qualitative and quantitative methods including case studies, AHP and TOPSIS this research investigated the existing strategic planning methods to define the most suitable strategic planning method for the associations. Main findings of the research include (1) The matrix method should be the most suitable method for the strategic planning of Vietnamese business associations; (2) A first-ever complete method for development strategy planning have been developed and introduced for Vietnamese business associations including the procedure for implementation which matches with their own set of strategic activities; (3) The authors also contributed to the approach of multi-criteria ranking by using a combination of the ten-seed-exercise, AHP and TOPSIS with similar accuracy instead of the complicated calculation using fuzzy AHP and TOPSIS. The recommended method of strategic planning recommended by this research could be useful in applying for not only Vietnamese business associations but also to the business associations, non-profit organizations and businesses in Vietnam and the world for a sustainable development of the organizations and the economy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
23 May 2023
ISBN
978-94-6463-150-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-150-0_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Minh Nguyen Dang
AU  - Dung Pham Tien
PY  - 2023
DA  - 2023/05/23
TI  - Strategic Planning Method for Vietnamese Business Associations
BT  - Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in The World of Uncertainties (ICECH 2022)
PB  - Atlantis Press
SP  - 40
EP  - 59
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-150-0_4
DO  - 10.2991/978-94-6463-150-0_4
ID  - NguyenDang2023
ER  -