Relationship of Fashion Brand Image Towards Self-Esteem in Women in Jakarta

DOI

10.2991/assehr.k.210805.100How to use a DOI?

Keywords

Fashion brand image, self-esteem, women

Abstract

The main purpose of writing this research is to determine the relationship between fashion brand image and self-esteem that occurred to women in Jakarta. This research is a quantitative study with a discussion of the correlation between two variables. Participants in the study consisted of 100 participants with 73 participants who matched the criteria which are women in the range of age from 18-25 years living in Jakarta who liked and knew brand image. The results showed that there is an insignificant negative relationship between fashion brand image and self-esteem. This shows that the higher the level of self-esteem, the lower the level of the fashion brand image. The higher the level of fashion brand image, the higher the level of self-esteem. This shows that the two variables tested in this study are not related to one another.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Clara Agatha
AU  - Meiske Yunithree Suparman
PY  - 2021
DA  - 2021/08/08
TI  - Relationship of Fashion Brand Image Towards Self-Esteem in Women in Jakarta
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 635
EP  - 640
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.100
DO  - 10.2991/assehr.k.210805.100
ID  - Agatha2021
ER  -