IDN Times Strategy in Dealing with Online Media Competition

DOI

10.2991/assehr.k.210805.112How to use a DOI?

Keywords

Media, online media, management, analysis

Abstract

Online media is increasingly emerging in Indonesia. Easier content production and practical use are the reasons, one of which is the online media IDN Times. Despite being relatively young, the IDN Times has grown and developed so rapidly. IDN Times has succeeded in being ranked in the top 5 digital media in Indonesia according to Comscore, which is the standard data provider for measuring online audiences in Indonesia. This study aims to determine the IDN Times strategy in facing online media competition in Indonesia. The author uses the theoretical basis of the four management functions of planning, organizing, actuating, and controlling by George R. Terry and an analysis of strength, weakness, opportunity, and threat by Albert Humphrey. The author uses a qualitative approach with a case study method. The author uses the interview method with the IDN Times and documentation. To analyze and process the data that has been obtained, the author uses the Milles and Huberman method, namely data reduction, data presentation, and drawing conclusions. The author uses data validity techniques with source triangulation. The results of this study indicate the strategies implemented by IDN Times in terms of planning, organizing, actuating, and controlling. In terms of strength, weakness, opportunity, and threat. From these two aspects, the IDN Times strategy was formed and implemented to face online media competition.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Farid Rusdi
AU  - Imanuella Gerlani
AU  - Ganesha Hutasoit
PY  - 2021
DA  - 2021/08/08
TI  - IDN Times Strategy in Dealing with Online Media Competition
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 711
EP  - 715
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.112
DO  - 10.2991/assehr.k.210805.112
ID  - Rusdi2021
ER  -