Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

Public Relations of Metro TV Strategy in Maintaining Image Through CSR (A Study on CSR “Metro TV Berbagi” Program to Muhammadiyah Boarding School Ki Bagus Hadikusumo)

Authors
Fariska Anjani, Yugih Setyanto
Corresponding Author
Yugih Setyanto
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.136How to use a DOI?
Keywords
Public Relations Strategy, Image, CSR
Abstract

PT. Media Televisi Indonesia (Metro TV) is the first news TV in Indonesia which aired on November 25th, 2000. To maintain its image, Public Relations (PR) Metro TV keeps doing activities involving its stakeholders. One of those activities is Corporate Social Responsibility (CSR). As a form of concern to the people and its surroundings, CSR “Metro TV Berbagi” program has 3 pillars focusing on health, natural disasters, and education matters. Covid-19 that hit the entire world, including Indonesia, has made Metro TV strive to adapt with company activities. This pandemic has limited the ability of people to do activities, schools are also limited in teaching and learning activities. Therefore, Metro TV shares its CSR programs through various forms online, so the activity still goes on but also follow the health protocol. One of the activities is CSR “Metro TV Berbagi” to Muhammadiyah Boarding School Ki Bagus Hadikusumo in the form of online training. “Knowledge to Elevate”, which is Metro TV’s tagline, is also a guide in implementing CSR in education. This research is conducted to find out how PR of Metro TV’s strategy to maintain its image, especially in the midst of the Covid-19 pandemic, with a qualitative approach using in-depth interviews and collecting other documents.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
978-94-6239-413-1
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.136How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fariska Anjani
AU  - Yugih Setyanto
PY  - 2021
DA  - 2021/08/08
TI  - Public Relations of Metro TV Strategy in Maintaining Image Through CSR (A Study on CSR “Metro TV Berbagi” Program to Muhammadiyah Boarding School Ki Bagus Hadikusumo)
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 863
EP  - 868
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.136
DO  - 10.2991/assehr.k.210805.136
ID  - Anjani2021
ER  -