The Hyperreality of “Lathi” Video Clip

DOI

10.2991/assehr.k.210805.104How to use a DOI?

Keywords

Music Video, Pop Culture, Hyperreality, Hyper Semiotic, Symbols

Abstract

Music has accompanied people’s lives from ancient times to modern times as it is today. Music can also be said to have a character and can be considered a certain cultural representation. In the digital age, people’s musical tastes began to turn towards pop music which was the result of popular culture. Popular culture that has the characteristic of focusing on creating products that can make the most profit certainly triggers intense competition, especially in the world of music. To become a music that is loved by the public, a musician needs to create music that will be liked and must be smart in promoting it by making a Video Clip or Music Video. Video Clip becomes the most important part of a music because it is a representation and promotion of the song. One of the music works by the nation’s musician group, Weird Genius in collaboration with Sara Fajira released a song called “Lathi” with a very interesting music video concept because of the unique concept. The song “Lathi” which became Trending caused various comments from the public and there was a misunderstanding of the acceptance of the meaning of the song by the depiction of symbols in the Video Clip that triggered the hyperreality or hyper semiotics of the meaning of the Video Clip “Lathi”.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Loula Lourdes Laurencia
AU  - Gregorius Genep Sukendro
PY  - 2021
DA  - 2021/08/08
TI  - The Hyperreality of “Lathi” Video Clip
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 661
EP  - 666
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.104
DO  - 10.2991/assehr.k.210805.104
ID  - Laurencia2021
ER  -