The Motif of Songket Cloth on the Interior of Hotel Lobby: A Case Study of Fairmont Sanur Hotel, Bali

DOI

10.2991/assehr.k.210805.175How to use a DOI?

Keywords

Bali, culture, songket, hotel lobby

Abstract

Bali is one of the most well-known destinations for tourism in Indonesia, due to the uniqueness for its tourism object, both natural tourism or cultural tourism. Songket cloth is one of the most popular cultural products in Bali. There are many kinds of motifs used on Songket cloth, making it interesting and unique. As a cultural product that needs to be preserved and developed, the Songket cloth need to be introduced to local and international community. For this research, the Author chose Fairmont Sanur Hotel in Bali as the case study because it is one of the 5-star hotel that is fully supported by the complete tourism facility and infrastructure. This hotel has the standard of hotel interior containing some Balinese culture specifically in its main lobby as the hotel focal point. So that the main lobby should be designed as attractive as possible to be the representative of design concept at the hotel. Qualitative descriptive research method used in analyzing literature data and empirical data as material for discussion. As the result, application of Songket cloth motifs preserving the Balinese culture to nationwide and worldwide, it also improving the aesthetic value and selling power at Fairmont Sanur Hotel due to its characteristic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Nuraini Shafira Nugraha
AU  - Hafidh Indrawan
AU  - Mariana Mariana
PY  - 2021
DA  - 2021/08/08
TI  - The Motif of Songket Cloth on the Interior of Hotel Lobby: A Case Study of Fairmont Sanur Hotel, Bali
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1114
EP  - 1119
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.175
DO  - 10.2991/assehr.k.210805.175
ID  - Nugraha2021
ER  -