Instagram as a Friend: A Phenomenology Study

DOI

10.2991/assehr.k.210805.127How to use a DOI?

Keywords

Instagram, Friend, Phenomenology, Media Equation Theory, Anthromorph Theory

Abstract

Entering the era of 4.0 technologies is developing rapidly, and media technology is now more in demand by the millennial generation because digital media is a new media that is considered more attractive and practical. This affects people’s behavior in treating technology and how people perceive technology. Considering that currently in a pandemic state, of course, many people will limit themselves to meeting one another, this makes digital technology a very important necessity in bridging society. One example of digital technology that bridges society is Instagram. As a media that has many users, Instagram is very often used by the public. The more often users use Instagram, the more tied the user is to Instagram. Once bound, the user will experience dependence on the media. Based on this, the researcher used a phenomenological qualitative approach to examine the phenomena that occurred between Instagram and the user in the Media Equation Theory review. The study was conducted by interviewing six informants who were active users of Instagram as research subjects and to analyze the data from interviews with informants, the researchers used coding techniques in constructing the user experience when using Instagram. The results of this study show the relationship between users and Instagram and how users interpret Instagram as friends.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Florence Carolina
AU  - Sudarto
PY  - 2021
DA  - 2021/08/08
TI  - Instagram as a Friend: A Phenomenology Study
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 807
EP  - 812
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.127
DO  - 10.2991/assehr.k.210805.127
ID  - Carolina2021
ER  -