The Effectiveness of Communication from the National Disaster Management Agency’s Twitter Account on Public Adherence to the Covid-19 Health Protocol
- DOI
- 10.2991/assehr.k.210805.142How to use a DOI?
- Keywords
- Communication effectiveness, obedience, twitter, Covid-19
- Abstract
Covid-19, which emerged in early December 2019, made the pattern of society change in communication because it was required to comply with health protocols, one of which was by maintaining distance between individuals. The regulation makes face-to-face meetings decreases; it causes social media use to increase. Many organizations create social media platforms to raising awareness through social media. Various kinds of social media are used, such as Facebook, Instagram or Twitter. From the various existing social media, this research wants to know how effective social media twitter for public obedience in following the health protocol (@BNPB_Indonesia Twitter followers). This research was conducted with quantitative research methods using the Slovin formula. The author takes 100 respondents from a total of 364,200 who have followed the @BNPB_indonesia account. The coefficient shows that there is a strong relationship between communication variables and adherence variables. The communication effectiveness variable influenced public adherence to 46% while the remaining 54% can be influenced by other factors. The more an institution pays attention to strategies to increase the effectiveness of its communication, the more public adherence could be increased.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Laura Berlian Surya Puteri AU - Farid Rusdi PY - 2021 DA - 2021/08/08 TI - The Effectiveness of Communication from the National Disaster Management Agency’s Twitter Account on Public Adherence to the Covid-19 Health Protocol BT - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) PB - Atlantis Press SP - 899 EP - 904 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210805.142 DO - 10.2991/assehr.k.210805.142 ID - Puteri2021 ER -