The Effectiveness of Communication from the National Disaster Management Agency’s Twitter Account on Public Adherence to the Covid-19 Health Protocol

DOI

10.2991/assehr.k.210805.142How to use a DOI?

Keywords

Communication effectiveness, obedience, twitter, Covid-19

Abstract

Covid-19, which emerged in early December 2019, made the pattern of society change in communication because it was required to comply with health protocols, one of which was by maintaining distance between individuals. The regulation makes face-to-face meetings decreases; it causes social media use to increase. Many organizations create social media platforms to raising awareness through social media. Various kinds of social media are used, such as Facebook, Instagram or Twitter. From the various existing social media, this research wants to know how effective social media twitter for public obedience in following the health protocol (@BNPB_Indonesia Twitter followers). This research was conducted with quantitative research methods using the Slovin formula. The author takes 100 respondents from a total of 364,200 who have followed the @BNPB_indonesia account. The coefficient shows that there is a strong relationship between communication variables and adherence variables. The communication effectiveness variable influenced public adherence to 46% while the remaining 54% can be influenced by other factors. The more an institution pays attention to strategies to increase the effectiveness of its communication, the more public adherence could be increased.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Laura Berlian Surya Puteri
AU  - Farid Rusdi
PY  - 2021
DA  - 2021/08/08
TI  - The Effectiveness of Communication from the National Disaster Management Agency’s Twitter Account on Public Adherence to the Covid-19 Health Protocol
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 899
EP  - 904
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.142
DO  - 10.2991/assehr.k.210805.142
ID  - Puteri2021
ER  -