The Relationship Between Instagram Usage & Body Image of Social Media Influencer Followers: Social Comparison as a Mediator

DOI

10.2991/assehr.k.210805.208How to use a DOI?

Keywords

Instagram, social comparison, body image, social media influencer

Abstract

This study examined the relationship between intensity of Instagram use and body image concerns. Total of participants 192 early adulthood from Indonesia aged 18-40 years gathered by using snowball sampling and purposive sampling technique. The method that was used in this research is a non-experimental quantitative method. There were three instruments used in this research, there were adapted Facebook Intensity Scale, Physical Appearance Comparison Scale-Revised (PACS-R) has been adapted social media influencer as target, and Multidimensional Body-Self Relations Questionnaire Appearance Scale (MBSRQ-AS) The result showed that social comparison based appearance mediated relationships between Instagram use and variable related to body image concern this means that the research hypothesis is accepted.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Novi Hidayati Afana
AU  - Niken Widi Astuti
AU  - Meylisa Permata Sari
PY  - 2021
DA  - 2021/08/08
TI  - The Relationship Between Instagram Usage & Body Image of Social Media Influencer Followers: Social Comparison as a Mediator
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1328
EP  - 1334
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.208
DO  - 10.2991/assehr.k.210805.208
ID  - Afana2021
ER  -