Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)

Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience

Authors
Natasia Natasia, Hetty Karunia Tunjungsari
Corresponding Author
Hetty Karunia Tunjungsari
Available Online 8 August 2021.
DOI
10.2991/assehr.k.210805.228How to use a DOI?
Keywords
country image, destination image, self-congruity, revisit intention, memorable tourism experience
Abstract

The purpose of this study is to examine whether country image, destination image, and self-congruity have significant effect on tourist’s revisit intention to Singapore. This study also proposed the mediating role of memorable tourism experience in the effect of country image, destination image, and self-congruity on revisit intention to Singapore. Sample was collected using a non-probability sampling and convenience sampling method. There were 200 respondents voluntarily participated in an online survey. Research findings show that all hypotheses were supported by data, except self-congruity that has no influence on memorable tourism experience. Country image, destination image, and self-congruity have significant effect on revisit intention of Singapore. Research also finds the mediating effect of memorable tourism experience in the effect of country image, destination image and self-congruity on revisit intention to Singapore. Theoretically, this research findings will invigorate previous studies in destination marketing, especially in the case of tourist’s revisit intention. In practical terms, research findings can become input for Singapore Tourism Board to be able to develop tourism programs that can encourage memorable tourism experience.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 August 2021
ISBN
978-94-6239-413-1
ISSN
2352-5398
DOI
10.2991/assehr.k.210805.228How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Natasia Natasia
AU  - Hetty Karunia Tunjungsari
PY  - 2021
DA  - 2021/08/08
TI  - Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience
BT  - Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
PB  - Atlantis Press
SP  - 1450
EP  - 1455
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210805.228
DO  - 10.2991/assehr.k.210805.228
ID  - Natasia2021
ER  -