Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)

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MACAN Museum’s Strategies in Retaining Art Tourism Visitors During Covid-19

Authors
Radja Erland Hamzah1, *, Citra Eka Putri1, Prasetya Yoga Santoso1, Kartika Sari1
1Departement of Communication, Universitas Prof. Dr. Moestopo (Beragama), Jakarta 10270, Indonesia
*Corresponding author. Email: radjaerland@dsn.moestopo.ac.id
Corresponding Author
Radja Erland Hamzah
Available Online 11 May 2022.
DOI
10.2991/aebmr.k.220501.079How to use a DOI?
Keywords
Marketing Public Relations; MACAN Museum; Tourism arts; Covid-19
Abstract

In Indonesia, museums are still the last choice for people as a tourist destination, both on weekends and holidays. MACAN Museum is the first museum in Indonesia dedicated to modern and contemporary art. This museum is also an educational institution that provides art education to the public, as well as a bridge between the Indonesian art world and the world community. Museum MACAN strives to maintain its distinctiveness as an art and contemporary museum that is different from other museums and strives to become the museum that is chosen by the public as the main destination for vacations and tours. To communicate this, a marketing public relations strategy is needed in attracting customers so that the message can be well received by the wider community. The pandemic around the world, including Indonesia, has had a bad influence on the art tourism sector, including museums, but the tiger museum can survive in the midst of the onslaught of the Indonesian government’s tight regulations in the tourism sector. By using a good marketing public relations strategies, the tiger museum can overcome these obstacles. Until now, the tiger museum is still operating.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
11 May 2022
ISBN
978-94-6239-575-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.220501.079How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Radja Erland Hamzah
AU  - Citra Eka Putri
AU  - Prasetya Yoga Santoso
AU  - Kartika Sari
PY  - 2022
DA  - 2022/05/11
TI  - MACAN Museum’s Strategies in Retaining Art Tourism Visitors During Covid-19
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 519
EP  - 524
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.079
DO  - 10.2991/aebmr.k.220501.079
ID  - Hamzah2022
ER  -