Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)

Does Entrepreneurial Marketing Affect the Growth of Small Businesses During The Covid-19 Pandemic?

Authors
Syamsul Bachri1, Darman Darman1, *, Vitayanti Fattah1, Syarifah Aliyah Fitrisam1
1Faculty of Economics and Business, Tadulako University, Indonesia
*Corresponding author. Email: darman_tadulako@yahoo.com
Corresponding Author
Darman Darman
Available Online 11 May 2022.
DOI
10.2991/aebmr.k.220501.011How to use a DOI?
Keywords
Entrepreneurship; Marketing; Small Business; Covid-19
Abstract

This research aims to analyze the role of entrepreneurial marketing (EM) on the growth of small businesses. The research sample was taken randomly as many as 45 small business units. The research variables consist of business growth, entrepreneurship orientation (EO), marketing orientation (MO), and Covid-19. These four variables are measured using a Likert scale. The result of the study found that EM did not play a significant role in increasing the growth of small businesses during the Covid-19 pandemic. This anomaly was caused by the Covid-19 pandemic circumstances that obstructed business operations (access to raw materials, market access, access to finance) due to social restrictions which diminished the ability of businesses and the community to operate.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
11 May 2022
ISBN
978-94-6239-575-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.220501.011How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Syamsul Bachri
AU  - Darman Darman
AU  - Vitayanti Fattah
AU  - Syarifah Aliyah Fitrisam
PY  - 2022
DA  - 2022/05/11
TI  - Does Entrepreneurial Marketing Affect the Growth of Small Businesses During The Covid-19 Pandemic?
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 63
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.011
DO  - 10.2991/aebmr.k.220501.011
ID  - Bachri2022
ER  -