Using USR as Course Field in Business Ethical Teaching and Social Practice

DOI

10.2991/aebmr.k.220501.025How to use a DOI?

Keywords

University social responsibility (USR); Business ethic; Social practice; Problem-based learning; Place-based learning; Experiential learning

Abstract

Business ethical issues tend to be too abstract, leading to students’ lack of interest in learning; students also presume that ethical teaching is merely “preaching”; thus, they have oppositions and even refusals to take such courses. Besides, lacking realistic job experiences make undergraduate students difficult to relate to case study teaching, meanwhile, instructors find it hard to effectively evaluate whether students’ ethical awareness has been aroused after taking such courses. All of these pose inevitable difficulties and challenges in business ethical teaching. Therefore, to carrying out teaching innovation and social practice, the present study uses the issue of “sustainable cities” as in the United Nations Sustainable Development Goals (SDG) as well as adopting student-centred approach. To examine students’ learning effectiveness and to understand teacher’s self-reflection of such issues, both quantitative and qualitative methods were used to survey the two major groups in the teaching field. That is, dyadic research is conducted on both teachers (teaching) and students (learning). Interview transcripts were collected for interpretation analysis and then induced for the following issues and reflections: first, the issues of sustainable cities can be integrated into real practice of course field; second, innovative teaching model can bridge the gap between what is learned and what can be applied; third, sharing resources can create industrial values in a community; forth, leading students and teachers to get involved can create the cycle of inheritance. That is, the diverse teaching methods adopted by the study can not only inspire students to have ethical awareness and take action to deliver social practice but also make concrete contributions in the fields of sustainable life and regional revitalization.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tai-Ho Yang
PY  - 2022
DA  - 2022/05/11
TI  - Using USR as Course Field in Business Ethical Teaching and Social Practice
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 154
EP  - 162
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.025
DO  - 10.2991/aebmr.k.220501.025
ID  - Yang2022
ER  -