The Effect of Sustainability Behavioral Control on Sustainable Entrepreneurship Among MSMEs in Jakarta and the Greater Area: The Role of Sustainable Intention

DOI

10.2991/aebmr.k.220501.001How to use a DOI?

Keywords

Sustainability behavioral control; sustainable intention; sustainable entrepreneurship

Abstract

This study aimed to reveal the effect of sustainability behavioral control and sustainable intention on sustainable entrepreneurship among MSMEs in Jakarta and the Greater Area. This research is categorized as descriptive research. This study used a non-probability sampling method, which collected data through online questionnaire distributed to 50 MSMEs located in Jakarta and the Greater Area. The results reveal that sustainability behavioral control positively and significantly affects sustainable entrepreneurship and sustainable intention, while sustainability behavioral control does not affect sustainable entrepreneurship through sustainable intention. The practical implication for managers or owners of MSMEs is that they should increase sustainability behavioral control, namely self-efficacy and the knowledge of sustainability, in order to increase the sustainable entrepreneurial practices.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Micko Sugianto
AU  - Frangky Selamat
PY  - 2022
DA  - 2022/05/11
TI  - The Effect of Sustainability Behavioral Control on Sustainable Entrepreneurship Among MSMEs in Jakarta and the Greater Area: The Role of Sustainable Intention
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 1
EP  - 7
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.001
DO  - 10.2991/aebmr.k.220501.001
ID  - Sugianto2022
ER  -