Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)

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Overcoming Entrepreneurial Challenges with Big Data Analytics Adoption to Accelerate Economic Recovery: Evidence from Malaysian Small Medium Enterprises

Authors
Chun Hong Loh1, *, Ai Ping Teoh2, Keni Keni3
1Cipli Hardware Sdn Bhd, TBP314 Lorong Kubor Off, 12200 Butterworth Penang, Malaysia
2Graduate School of Business, Universiti Sains Malaysia, 11700 Gelugor Penang, Malaysia
3Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia
*Corresponding author. Email: dariusloh@hotmail.com
Corresponding Author
Chun Hong Loh
Available Online 11 May 2022.
DOI
10.2991/aebmr.k.220501.033How to use a DOI?
Keywords
Small Medium Enterprises; Malaysia; Absorptive Capacity; Big Data Analytics; Performance; Technological Resource Competency
Abstract

COVID-19, the worldwide epidemic coronavirus illness, has a substantial influence on the world economy. Big Data Analytics (BDA) assists organization in gaining relevant insights, is being hailed as a new tactical weapon in the sector during this pandemic covid-19 period. This study looked at the impact of organizational factors on BDA adoption to boost business by enhancing organizational performance. SmartPLS 3.3.2 was used to analyse data from 185 manufacturing SMEs in Malaysia in this study. This research identifies key organizational factors that influence BDA adoption and it impact on the organizational performance. The novelty of this research is significant as it integrate organizational context with adoption big data analytics on the impact of organizational performance to example a holistic view of research model. The findings facilitate Malaysian SMEs in strategizing BDA adoption, the changing business climate, and may serve as a model for businesses in developing countries as a key driver in accelerating economic recovery.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
11 May 2022
ISBN
978-94-6239-575-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.220501.033How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Chun Hong Loh
AU  - Ai Ping Teoh
AU  - Keni Keni
PY  - 2022
DA  - 2022/05/11
TI  - Overcoming Entrepreneurial Challenges with Big Data Analytics Adoption to Accelerate Economic Recovery: Evidence from Malaysian Small Medium Enterprises
BT  - Proceedings of the tenth International Conference on Entrepreneurship and Business Management 2021 (ICEBM 2021)
PB  - Atlantis Press
SP  - 213
EP  - 218
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220501.033
DO  - 10.2991/aebmr.k.220501.033
ID  - Loh2022
ER  -