The Roles of CSR and Marketing Ethics in FMCG Company’s Reputation During the Covid-19 Pandemic

DOI

10.2991/aebmr.k.210507.057How to use a DOI?

Keywords

CSR, Marketing Ethics, Company’s Reputation, FMCG

Abstract

This study aimed to reveal whether Corporate Social Responsibility (CSR) and marketing ethics have certain roles in the reputation of Fast-Moving Consumer Goods (FMCG) Company during the Covid-19 pandemic. This study used survey method by collecting data through questionnaire. The respondents in this study were 128 consumers of FMCG and acquired by using the convenience sampling technique and the data was then analysed using SPSS. The result of this study showed that CSR and marketing ethics positively and significantly affect the FMCG company’s reputation, either partially or simultaneously during this Covid-19 pandemic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Miharni Tjokrosaputro
PY  - 2021
DA  - 2021/05/09
TI  - The Roles of CSR and Marketing Ethics in FMCG Company’s Reputation During the Covid-19 Pandemic
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 379
EP  - 385
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.057
DO  - 10.2991/aebmr.k.210507.057
ID  - Tjokrosaputro2021
ER  -