Behind the Pattern: Maintaining the Sustainability of Local Cultural Wisdom in Batik Entrepreneurial Sector

DOI

10.2991/aebmr.k.210507.001How to use a DOI?

Keywords

Batik entrepreneurship, meaning of pattern, sustainable development, local cultural wisdom

Abstract

In line with sustainable development, the goal of this research is to identify the people involved toward the meaning of Batik pattern and the action of regional government in arranging the regulation of “Geblek Renteng” innovation at Kulon Progo, Yogyakarta Special Province. The analysis method used qualitative and descriptive approaches involving five entrepreneurs / craftsmen and 30 customers. Firstly, to ensure the sustainability of cultural values, this study analysed the responses from business owners and customers about the name and meaning of Batik patterns. The result found limited knowledge in explaining the meaning of Batik so that it requires a cultural education for promoting these products. Secondly, the commercialization of “Geblek Renteng” aligns with the four goals of sustainable development so that it can improve economic growth and serves social welfare for the rural communities. In overcoming the limitation of the knowledge, this research generated the information related to the meaning of the traditional patterns such as “Sido Mukti, Sido Luhur, Sido Mulyo, Sido Asih, Gurdho Latar Kembang, Sekar Jagad, Kawung, Truntum, Parang, and Cuwiri”. This information can be utilized to promote cultural products by embedding in the packaging or featuring on the online system. Thus, the government can use this result for enhancing the sustainability in Batik sector.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kartika Nuringsih
AU  - Cokki Cokki
AU  - M. N. Nuryasman
AU  - Heni Mularsih
PY  - 2021
DA  - 2021/05/09
TI  - Behind the Pattern: Maintaining the Sustainability of Local Cultural Wisdom in Batik Entrepreneurial Sector
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 1
EP  - 9
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.001
DO  - 10.2991/aebmr.k.210507.001
ID  - Nuringsih2021
ER  -