A Study of the Influence Factors of Purchase Intention of Air Pollution Prevention Equipment

DOI

10.2991/aebmr.k.210507.009How to use a DOI?

Keywords

Purchase intention, Air pollution prevention equipment, Environmental awareness, Government regulations

Abstract

In recent years, due to the trend of environmental protection and the awakening of public awareness, companies need to deal with complex environmental protection issues and challenges. The first thing they face is the prevention of air pollution. When companies face the government air pollution prevention regulations, their attitude to strike a balance between the pressure and the cost of purchasing air pollution prevention equipment is worth to investigate. The purpose of this study was to investigate the effects of environmental awareness, government regulations, attitude toward the behaviour, subjective norms, and perceived behaviour on the purchase intention of air-pollution prevention equipment. Results showed that the environmental awareness, government regulations, attitude toward the behaviour, subjective norms, and perceived behavioural control, simultaneously have significant effects on the purchase intention of air pollution prevention equipment.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Te-Tsai Lu
AU  - Ying-Hao Kao
PY  - 2021
DA  - 2021/05/09
TI  - A Study of the Influence Factors of Purchase Intention of Air Pollution Prevention Equipment
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 57
EP  - 63
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.009
DO  - 10.2991/aebmr.k.210507.009
ID  - Lu2021
ER  -