Factors Affecting Consumer Attitude to Shop at Miniso

DOI

10.2991/aebmr.k.210507.053How to use a DOI?

Keywords

perceived quality, perceived risk, price consciousness, consumer attitude, willingness to buy

Abstract

The very rapid development of Miniso outlets in Indonesia and the increasing number of consumers, as marked by the increasing sales value, are the competitive values that need to be investigated further regarding what factors that can cause this phenomenon to occur. Besides, since the appearance of Miniso in Indonesia, several similar retailers have started to appear, but their existence has not been able to beat the Miniso. This research is a causal research and the data collection was done by distributing the questionnaires to 180 respondents using the judgmental sampling technique. Data analysis used the SMARTPLS 3.0 statistical tool. The results show that perceived quality has a significant effect on consumer attitude. Meanwhile, the variables of perceived risk and price consciousness do not have a significant effect on consumer attitude. And finally, consumer attitude variable has a significant effect on the willingness to buy.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ongky Alex Sander
AU  - Tannia
AU  - Anthony Japutra
PY  - 2021
DA  - 2021/05/09
TI  - Factors Affecting Consumer Attitude to Shop at Miniso
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 347
EP  - 352
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.053
DO  - 10.2991/aebmr.k.210507.053
ID  - Sander2021
ER  -