The Development of TRAM Model for Blockchain Use Readiness Among MSMEs in Indonesia

DOI

10.2991/aebmr.k.210507.026How to use a DOI?

Keywords

blockchain technology, MSME, TRAM, TRI

Abstract

MSMEs have a sufficiently large role and become the strength of the Indonesian economy. However, MSMEs often experience obstacles in competitiveness, especially in facing global competition, including the access to capital, information and technology, organization and management, as well as to business networks and partnerships. The adoption of blockchain technology is one of the considerations to minimize the MSMEs’ problems. This is because this technology can provide benefits for MSMEs, such as increasing cost efficiency, increasing profit and minimizing the role of intermediaries, as well as increasing the competitiveness. This study aims to measure and analyze the readiness of MSMEs in using blockchain technology, before this technology is applied in Indonesia in the MSME sector. Investigations to see the readiness of MSMEs in using blockchain technology with the TRAM model approach is developed by adding a variable, that is perceived risk. This model is an integration of the Technology Readiness Index (TRI) and Technology Acceptance Model (TAM), as well as the addition of variables of perceived risk and intention-to-recommend in this study. Data processing will use the Partial Least Square Path Modeling (PLS-PM) method. The results of this study will show the influence of the variables in this research model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ayu Endah Wahyuni
AU  - Anita Juraida
AU  - Asep Anwar
PY  - 2021
DA  - 2021/05/09
TI  - The Development of TRAM Model for Blockchain Use Readiness Among MSMEs in Indonesia
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 172
EP  - 177
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.026
DO  - 10.2991/aebmr.k.210507.026
ID  - Wahyuni2021
ER  -