Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia

DOI

10.2991/aebmr.k.210507.030How to use a DOI?

Keywords

Brand Salience, Brand Association, Brand Quality, Brand Value, Brand Loyalty

Abstract

This study aimed to determine the predictive ability of brand salience, brand association, brand quality, and brand value on brand loyalty among the tourists to visit Mount Bromo destination in East Java, Indonesia. The data in this study was collected using a survey to 100 respondents who had visited the tourist destination of Mount Bromo more than once. The results of this study indicate that brand salience, brand association, brand quality, and brand value can positively predict the tourists’ brand loyalty. These results are expected to provide an overview for tourist destination managers to give full attention to the development of tourism brands which are the key to building tourist loyalty.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Stella Lamlo
AU  - Frangky Selamat
PY  - 2021
DA  - 2021/05/09
TI  - Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 196
EP  - 202
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.030
DO  - 10.2991/aebmr.k.210507.030
ID  - Lamlo2021
ER  -