Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)

Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia

Authors
Stella Lamlo, Frangky Selamat
Corresponding Author
Frangky Selamat
Available Online 9 May 2021.
DOI
10.2991/aebmr.k.210507.030How to use a DOI?
Keywords
Brand Salience, Brand Association, Brand Quality, Brand Value, Brand Loyalty
Abstract

This study aimed to determine the predictive ability of brand salience, brand association, brand quality, and brand value on brand loyalty among the tourists to visit Mount Bromo destination in East Java, Indonesia. The data in this study was collected using a survey to 100 respondents who had visited the tourist destination of Mount Bromo more than once. The results of this study indicate that brand salience, brand association, brand quality, and brand value can positively predict the tourists’ brand loyalty. These results are expected to provide an overview for tourist destination managers to give full attention to the development of tourism brands which are the key to building tourist loyalty.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
9 May 2021
ISBN
978-94-6239-375-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.210507.030How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Stella Lamlo
AU  - Frangky Selamat
PY  - 2021
DA  - 2021/05/09
TI  - Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 196
EP  - 202
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.030
DO  - 10.2991/aebmr.k.210507.030
ID  - Lamlo2021
ER  -