How Family Business in SME Scale Alleviate Their Business Amid Pandemic

DOI

10.2991/aebmr.k.210507.018How to use a DOI?

Keywords

Covid-19, SMEs, Family Business, SWOT

Abstract

The outbreak of Covid-19 pandemics has affected various aspects of human life and forced many businesses to close. The majority of SMEs in Indonesia endeavor to keep operating their business. Meanwhile, large-scale quarantines, restriction, and social distancing measures have been devastating several kinds of business. On one side, imposing people (consumers) to stay at home lowers their productivity, of which their purchasing power becomes unstable, because this situation hits hardly their revenues. In this research, such phenomenon was analyzed by using SWOT analysis to elucidate each component of S-O, W-O, S-T, W-T and provide the suggestions in order to survive their business. In conclusion, the flexibility of business gives advantages for family business in SME sector to substitute their products to earn profits, while the recession needs to be aware in order to save their finance.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andreas Wijaya
AU  - Sophia Reni Susilo
PY  - 2021
DA  - 2021/05/09
TI  - How Family Business in SME Scale Alleviate Their Business Amid Pandemic
BT  - Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
PB  - Atlantis Press
SP  - 119
EP  - 123
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210507.018
DO  - 10.2991/aebmr.k.210507.018
ID  - Wijaya2021
ER  -