Fostering Sustainability Advantage in Rural Tourism Destination at Kulon Progo, Yogyakarta

DOI

10.2991/aebmr.k.200626.024How to use a DOI?

Keywords

Advantage, Kulon Progo destination, rural tourism, SWOT, QSPM

Abstract

The goal of this study was to assess the advantages of rural tourism development at Kulon Progo County based on 800 visitors who were observed about their perception of strength, weakness, opportunity, and threat on eight rural destinations. Respondent consists of tourist, local residents, and destination providers. SWOT and QSPM analysis were used to assess potential destination and deliver suggestions to providers and government, while correlation was used to improve the results of IFAS and EFAS especially in identifying the visitor’s perceived of importance and performance from twenty-first attributes of SWOT. This study found main potential in improving small-scale rural tourism project, namely: changing interest in nature as market demand, nature’s beauty and biodiversity as an asset of destination, and development of social media as technology in promoting rural tourism. Finally, it suggested numerous strategies for fostering sustainability advantages of rural destination, therefore could develop competitiveness in tourism sector.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kartika Nuringsih
AU  - Nuryasman M. N.
AU  - Cokki Cokki
PY  - 2020
DA  - 2020/06/29
TI  - Fostering Sustainability Advantage in Rural Tourism Destination at Kulon Progo, Yogyakarta
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 127
EP  - 133
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.024
DO  - 10.2991/aebmr.k.200626.024
ID  - Nuringsih2020
ER  -