The Effect of Destination Image on Tourists’ Satisfaction and Destination Loyalty: Bukittinggi City, West Sumatra

DOI

10.2991/aebmr.k.200626.012How to use a DOI?

Keywords

Destination Image, Tourist’s Satisfaction, Destination Loyalty

Abstract

This study discovered (1) the effect of destination images on destination loyalty (2) the effect of destination images on destination loyalty with tourists’ satisfaction as mediating variable. Respondents in this study were the tourists in the Bukittinggi City. This study utilized primary data which were obtained through the questionnaire with control questions that tourists had visited Bukittinggi City at least twice. Total respondents were 384 determined by using Lemeshow formula. Data was analyzed using Path Analysis performed by SPSS 25 software. The result showed: (1) destination image had positive and significant effect on destination loyalty (2) destination image had positive and significant effect on destination loyalty with tourists’ satisfaction as mediating variable.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sigit Sanjaya
AU  - Ronni Andri Wijaya
AU  - Yulasmi Yulasmi
PY  - 2020
DA  - 2020/06/29
TI  - The Effect of Destination Image on Tourists’ Satisfaction and Destination Loyalty: Bukittinggi City, West Sumatra
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 62
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.012
DO  - 10.2991/aebmr.k.200626.012
ID  - Sanjaya2020
ER  -