Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs: An Exploration of the Impact on E-Commerce Adoption

DOI

10.2991/aebmr.k.200626.029How to use a DOI?

Keywords

business performance, e-commerce, entrepreneurial orientation, market orientation, SMEs

Abstract

In the industrial era of 4.0, digital and physical changes are inevitable, as well as for Small and Medium Enterprises (SMEs). The majority of SMEs in Jambi Province have not conducted digital technology as marketing strategy for the expansion of their market share. The purposes of this research were: (1) analyzing the impact of entrepreneurial orientation on SMEs’ business performance, (2) analyzing the influence of market orientation with e-commerce adoption towards SMEs’ business performance (3) interpreting the e-commerce adoption and market orientation impacts on SMEs’ business performance. The research design uses the mix method of qualitative and quantitative. The data was collected in form of primary and secondary data. The data analysis technique used Structural Equation Model (SEM) by using SmartPLS3 program. Samples of this study consist of 250 SMEs who had already used digital e-commerce technology in Jambi Province. The result of data analysis indicated that there was a significant influence of entrepreneurial orientation, market orientation and e-commerce adoption on SME’s business performance in Jambi Province. We believe that entrepreneurial orientation, market orientation and e-commerce adoption model in this study will have positive implication in both managerial and academic aspects.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yayuk Sriayudha
AU  - Ade Octavia
AU  - Sigit Indrawijaya
PY  - 2020
DA  - 2020/06/29
TI  - Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs: An Exploration of the Impact on E-Commerce Adoption
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 158
EP  - 163
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.029
DO  - 10.2991/aebmr.k.200626.029
ID  - Sriayudha2020
ER  -