An Innovative Business Model of Chinese Herbal Medicine in Handmade Tea Beverage Market in China

DOI

10.2991/aebmr.k.200626.005How to use a DOI?

Keywords

Business model, Chinese herbal medicine, Handmade tea beverage market, 24 solar terms

Abstract

This study aims to start up an innovative business model of handmade beverage market based on Chinese herbal medicine in China. This follows the Chinese ancient 24 solar terms to create a series of herbal beverages to meet the healthy need, of which any of the 24 solar terms in traditional Chinese lunar calendar is perceived to match a particular natural phenomenon. This business owns plenty of experiences in the manufacturing of herbal medicine and also the distinguished service system in Taiwan. As new business model in the beginning, it shapes high quality images of healthy and environmental concern in China. The core value proposition about “living with nature” in this business model may lead a new trend of the handmade beverage market in China and then worldwide in the future.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chen Hui-Chuan
AU  - Lu Te-Tsai
PY  - 2020
DA  - 2020/06/29
TI  - An Innovative Business Model of Chinese Herbal Medicine in Handmade Tea Beverage Market in China
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 25
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.005
DO  - 10.2991/aebmr.k.200626.005
ID  - Hui-Chuan2020
ER  -