Attitudes Toward Mobile App Payment Systems: A Case Study Among Indonesian Millennials

DOI

10.2991/aebmr.k.200626.055How to use a DOI?

Keywords

Attitude towards mobile apps payment, continuance intention, usefulness mobile apps, value for money, Emotional value, individual mobility

Abstract

This study adapted the Technology Acceptance Model (TAM) to examine the usefulness of mobile apps, value-for-money, emotional value, and individual mobility factors that influence Indonesian millennials’ attitudes toward mobile app payment systems and how their attitudes mediate these four variables on continuance intention. Partial Least Square (PLS) was used to analyze the data collected from 310 Indonesian millennials. Individual mobility was a strong factor influencing millennial attitudes toward mobile app payment services, followed by usefulness of the apps and value-for-money. Emotional value did not influence millennial attitudes toward the payment apps. The current research provides useful insights into millennials’ attitudes toward mobile app payment services. Managers and decision-makers can take into account the following insights in order to enhance millennials’ positive attitudes and continuance intention toward mobile app payment services.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Vita Briliana
AU  - Tita Deitiana
AU  - Wasisto Ruswidiono
PY  - 2020
DA  - 2020/06/29
TI  - Attitudes Toward Mobile App Payment Systems: A Case Study Among Indonesian Millennials
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 321
EP  - 325
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.055
DO  - 10.2991/aebmr.k.200626.055
ID  - Briliana2020
ER  -