Construction and Research of Self-choosing & Fee-paid Advertising Model

DOI

10.2991/icebi.2010.40How to use a DOI?

Keywords

Advertising Model, Selfchoosing, Fee-paid, Utility

Abstract

The traditional modes of advertisement are usually unproductive with huge input. And consumers are often forced to watch ads that are not useful to them. This paper provides a new way of advertising to improve both the producers' and consumers' utility. The new mode allows audience to choose the ads that they think are attractive or useful to them. And consumers will get paid after watching an ad. The new mode is more effective in promoting products compared to old ones, which is also helpful to the producers.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shiyu Wang
AU  - Gui-shi Deng
AU  - Yaohui Zhang
AU  - Xinyi Yang
PY  - 2010/12
DA  - 2010/12
TI  - Construction and Research of Self-choosing & Fee-paid Advertising Model
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 280
EP  - 288
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.40
DO  - 10.2991/icebi.2010.40
ID  - Wang2010/12
ER  -