Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)

Models of Pricing and Coordination in Dual-channel Supply Chain with Business Reputation

Authors
Hui Ma, De-Li Yang, Jian-Jun Wang
Corresponding Author
Hui Ma
Available Online December 2010.
DOI
10.2991/icebi.2010.3How to use a DOI?
Keywords
supply chain management, dual-channel distribution, Stackelberg game
Abstract

In order to meet the needs of different customer, manufacturer opened online direct channel based on retail channel. In the case of co-existence of dual-channel distribution, a model is built to analyze pricing competitions between one manufacturer and one retailer under the manufacturer providing business reputation to the retailer in a dual-channel supply chain. By designing business reputation, we make retailer participate in the competition more actively in dual-channel supply chain, improved the system order quantity. Furthermore the equilibrium pricing strategies were given by the Stackelberg game theory. The final illustrated the validity of the model by a numerical example.

Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
Series
Advances in Intelligent Systems Research
Publication Date
December 2010
ISBN
978-90-78677-40-6
ISSN
1951-6851
DOI
10.2991/icebi.2010.3How to use a DOI?
Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hui Ma
AU  - De-Li Yang
AU  - Jian-Jun Wang
PY  - 2010/12
DA  - 2010/12
TI  - Models of Pricing and Coordination in Dual-channel Supply Chain with Business Reputation
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 17
EP  - 22
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.3
DO  - 10.2991/icebi.2010.3
ID  - Ma2010/12
ER  -