Micro and Small Business Development by Using Digital Economy

DOI

10.2991/icebef-18.2019.79How to use a DOI?

Keywords

micro and small business; digital economy; Majalengka District

Abstract

The purpose of this study was to exploit the local potential owned by entrepreneurs in Majalengka District with the opportunity of the establishment of West Java International Airport. The research method used was a descriptive qualitative method with an analysis unit is Majalengka Youth Entrepreneur Forum. The result obtained was creativity caused entrepreneurs to develop new products and market penetration, thus increasing sales and ultimately increasing revenue. Creativity development could be done by utilizing information and could be applied starting from engineering, production, marketing stage until after sales service. The conclusion is utilization of information technology could be done through digital programs which can increase of MYEF Performance on Digital Economy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ellen Rusliati
AU  - Mulyaningrum Mulyaningrum
PY  - 2019/05
DA  - 2019/05
TI  - Micro and Small Business Development by Using Digital Economy
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 352
EP  - 355
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.79
DO  - 10.2991/icebef-18.2019.79
ID  - Rusliati2019/05
ER  -