Smart Tourism Strategy in Increasing the Number of Tourist in Indonesia

DOI

10.2991/icebef-18.2019.36How to use a DOI?

Keywords

smart tourism; perceived value; memorable tourism experience; revisit intention

Abstract

The number of tourists in Indonesia are increasing rapidly. Tourism programs from Indonesian government plays an important role in numerous parts of tourism. One of Indonesian government tourism program is by implementing smart tourism. Smart tourism program is potentially increasing experience of the tourist, as the impact, the tourist will return to the destination. The purpose of this research is to finding the model from the correlation between smart tourism experience, perceived value, memorable tourism experience, and revisit intention. The observed data was composed in 7 smart tourism destinations in Indonesia, particularly Jakarta, Bandung, Surabaya, Yogyakarta, Malang, Bali, and Makassar. The methodology employed is by examining 400 tourists who visited the destinations. Furthermore, the research employs 52 question items. The data were analyzed by using Structural Equation Modelling (SEM). The results showed that smart tourism experience positively influences perceived value and memorable tourism experience; perceived value has a positive effect on memorable tourism experience; memorable tourism experience has a positive effect on revisit intention. This study contributes to the academia, local government, and tourism industry stakeholders to more completely recognize what tourists need during the travel. This paper may be the first study in finding the model from the correlation between smart tourism, perceived value, memorable tourism experience, and revisit intention.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dimas Yudistira Nugraha
AU  - Lili Adi Wibowo
AU  - Disman Disman
AU  - Ratih Hurriyati
PY  - 2019/05
DA  - 2019/05
TI  - Smart Tourism Strategy in Increasing the Number of Tourist in Indonesia
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 149
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.36
DO  - 10.2991/icebef-18.2019.36
ID  - Nugraha2019/05
ER  -