The Role of Female Online Shoppers’ Emotional Intelligence on Their Shopping Behavior: A Cognition-Affection-Conation Framework
- DOI
- 10.2991/978-2-38476-064-0_13How to use a DOI?
- Keywords
- Emotional Intelligence; Shopping Satisfaction; Continual Intention; Loyalty
- Abstract
The presence of e-commerce has changed consumer shopping behavior, and each consumer has different shopping behaviors based on their dispositions and psychological status, including emotional intelligence, which is seen as playing a role in determining consumer behavior in the online environment. Related to emotional intelligence, women generally have a higher emotional intelligence index than men. They tend to be more emotionally expressive, understand emotions better, and have greater abilities in terms of interpersonal skills. In addition, the survey results have proven that online consumers in Indonesia are dominated by the female gender and transact more often than men. This study aims to analyze the influence of female consumers’ emotional intelligence on online shopping behavior by using a framework of cognitive, affective, and conative processes as a comprehensive theoretical foundation in the context of B2C shopping. Data collection was carried out on 200 female online shoppers, with hypothesis testing carried out using Partial Least Squares Structural Equation Modeling. The results proved that emotional intelligence plays a role in determining the shopping behavior of female online consumers, whose emotional intelligence has a significant effect on the satisfaction of their online shopping and has an impact on their intention to continue to use online channels for shopping and their loyalty to e-commerce websites.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yuniarti Fihartini AU - Mudji Rachmat Ramelan AU - Mirwan Karim AU - Lis Andriani PY - 2023 DA - 2023/05/30 TI - The Role of Female Online Shoppers’ Emotional Intelligence on Their Shopping Behavior: A Cognition-Affection-Conation Framework BT - Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022) PB - Atlantis Press SP - 105 EP - 116 SN - 2352-5428 UR - https://doi.org/10.2991/978-2-38476-064-0_13 DO - 10.2991/978-2-38476-064-0_13 ID - Fihartini2023 ER -