Proceedings of the International Conference on Economics and Banking 2015

Influence Of Customer Relationship Management (CRM) On Bank Image

Authors
Henny Utarsih
Corresponding Author
Henny Utarsih
Available Online May 2015.
DOI
10.2991/iceb-15.2015.4How to use a DOI?
Keywords
Customer Relationship Management (CRM), Service Savings and Customer loyalty, and the Bank Image
Abstract

This study aims to determine the implementation of Customer Management Relationship Management (CRM) and its effect on the image bank at Bank Jabar Branch Bandung Surapati. The research was conducted on 100 clients of savings services at Bank Jabar Branch of Suci Bandung as a sample of study. Primary data obtained through observation, interviews, and questionnaires that the validity and reliability have been tested first. The data obtained were analyzed using path analysis ( path analysis) to assess the effect of CRM implementation of the bank's image in the mind of the customer service savings at Bank Jabar Branch Bandung Surapati. The results of path analysis (path analysis) shows the dimensions of CRM has significant influence, either simultaneously or partially, to the image bank at Bank Jabar Branch Bandung Surapati.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Economics and Banking 2015
Series
Advances in Economics, Business and Management Research
Publication Date
May 2015
ISBN
978-94-62520-86-8
ISSN
2352-5428
DOI
10.2991/iceb-15.2015.4How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Henny Utarsih
PY  - 2015/05
DA  - 2015/05
TI  - Influence Of Customer Relationship Management (CRM) On Bank Image
BT  - Proceedings of the International Conference on Economics and Banking 2015
PB  - Atlantis Press
SP  - 18
EP  - 26
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.4
DO  - 10.2991/iceb-15.2015.4
ID  - Utarsih2015/05
ER  -