Problems and guide lines of logistic digitalization in trade industry

DOI

10.2991/icdtli-19.2019.80How to use a DOI?

Keywords

logistics, trade, retail, digitalization, omnichannel, client orientation, inversion

Abstract

Digital transformation has affected all spheres of society and business. Trade industry being one of the leaders in digitalization is not an exception. The technologies of artificial intelligence, computer vision, virtual and augmented reality, predictive analytics have been widely developed. In the context of technological development based on digital technologies, the interaction of humans and machines is becoming a key thread of conversation. The desire to use the opportunity to more accurately follow the consumer needs at a lower cost determines the main trend of changes – the transition to mass customization. The requirements for delivery service improvement, cost cutting and personalization extension emphasize the importance of the logistics in the development of ecosystems. At the same time, digitalization is associated with business security and confidentiality of personal data, which is associated with significant expenses and risks. The leaders in the traditional business models revision and digitalization of trade are the largest global companies. The economies of scales allow them to create new infrastructure and hardware to transform offline and online trading, taking into account their advantages in practice. Unstable and dynamic environment forces trading companies to monitor the efficiency of the tools in use. Country differences in digital technologies development have good reason. In modern Russian conditions, it is possible to use the experience of foreign countries and companies to study current trends for the development of native strategies and future risk assessment. Digital transformation is changing everyday life of the people whose demands are subject to dynamic changes. It means that this work should be based on a systematic approach that takes into account the interests of all the participants, internal and external environmental instability, dynamics and possible inversion of preferences.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liudmila A. Myasnikova
PY  - 2019/09
DA  - 2019/09
TI  - Problems and guide lines of logistic digitalization in trade industry
BT  - Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)
PB  - Atlantis Press
SP  - 459
EP  - 464
SN  - 2589-4900
UR  - https://doi.org/10.2991/icdtli-19.2019.80
DO  - 10.2991/icdtli-19.2019.80
ID  - Myasnikova2019/09
ER  -