Proceedings of the International Conference on Cultural Studies (ICCUS 2023)

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Capitalism Ideology of Islamic Cyber Literature Writers in Wattpad Media in Indonesia

Authors
Risma Nur Rahmawati1, *
1Humanity Science Postgraduate Program, Universitas Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: Risma.nur.r@ugm.ac.id
Corresponding Author
Risma Nur Rahmawati
Available Online 12 February 2024.
DOI
10.2991/978-2-38476-212-5_5How to use a DOI?
Keywords
Wattpad; Fiction formula; ideology; Capitalism
Abstract

Technological developments also have an impact on the development of literature in the digital realm. One of them is the emergence of applications used by the public to read literary works in the digital world. One application that can be used to read literary works is Wattpad. Through this application, readers can choose the themes they like, for example, the theme of romance, religion, heroism, etc. This research analyzed the author’s ideology on Islamic themes in Wattpad. The method used in this research is a qualitative method using Cawelty’s literary formula theory and Marxism. The results of the analysis show that writers with Islamic themes on Wattpad media often bring up sexuality in their storytelling. The aim is solely to attract readers’ interest in the story he has written. The more writings that readers read, the more writers will benefit. In addition, writings that are widely read will open up the possibility of being filmed (ekranisasi) so that the author will get royalties for the ekranisation of the work he produced. In conclusion, the ideology of Wattpad authors with Islamic themes is capitalism because writers on Wattpad reading media are not concerned with the quality of the stories they produce. However, they are more concerned with financial matters.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cultural Studies (ICCUS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 February 2024
ISBN
10.2991/978-2-38476-212-5_5
ISSN
2352-5398
DOI
10.2991/978-2-38476-212-5_5How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Risma Nur Rahmawati
PY  - 2024
DA  - 2024/02/12
TI  - Capitalism Ideology of Islamic Cyber Literature Writers in Wattpad Media in Indonesia
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2023)
PB  - Atlantis Press
SP  - 48
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-212-5_5
DO  - 10.2991/978-2-38476-212-5_5
ID  - Rahmawati2024
ER  -