Cultural Identity Discourse Management By Riau Malay Elites

DOI

10.2991/iccsr-18.2018.83How to use a DOI?

Keywords

identity; discourse; elite; malays; representation

Abstract

The strength of post-reformation Malay cultural identity is seen when the policy of regional autonomy and the electoral system directly meet with local elites who want to gain power. The way used is with the politics ethnic groups nomenclature. In practice, the group that is named by the elite sometimes does not know and does not speak. The situation illustrates how the Malay discourse has been dominated and hegemonized through narratives formed by the elite. This study aims to find out how the management of discourse to-Malays by the local elite in obtaining sympathy and support of the Malays in Pekanbaru Riau. The elite way of naming the interests of ethnic communities is examined in a representative political approach. Case study method is used to understand the dominance issue of Malay discourse by the elite used. The results of the field study resulted in the finding that the Malay elite embodied the discourse of cultural identity through a laskar organization that used the symbols of Malay identity and claimed to be the guardian of marwah. The desire of most people to restore the glory of Malay, processed by the elite as an instrument to get support and sympathetic. Ultimately, the support of the Malays is used by the elite to pressure local governments and companies in Riau to pay more attention to the welfare of Malays. The actions taken are communicated back to the community in an effort to maintain support. In a pragmatic form, this support is also used by the elite to take individual or group advantage. Especially on elites who have strong masses of support, their support can be used to run or support the candidate he wants in an election.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Alfarabi Alfarabi
PY  - 2018/07
DA  - 2018/07
TI  - Cultural Identity Discourse Management By Riau Malay Elites
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 378
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.83
DO  - 10.2991/iccsr-18.2018.83
ID  - Alfarabi2018/07
ER  -