Women Behavior in Social Media in Fulfillment of Online Shopping Needs

DOI

10.2991/iccsr-18.2018.75How to use a DOI?

Keywords

consumer behavior; use and gratification; information seeking behavior; e-commerce; social media

Abstract

The rapid development of information technology, especially the internet has changed the lives of people around the world. Internet and social media has transformed into a social-needs. The younger generation in particular became the most dependent group on the internet. Come together the online shop application also changed the habit of shopping among the community. Young women in the city use social media not only to get information about products and lifestyle but they also like, shop online. This research is intended to know the behavior of young women in social media in search of product information for the interest of online shopping and motives that encourage the lifestyle of shopping at online shop. Theories used in this research are theory of behavior information seeking also use and gratification theory, the concepts of research are new media, e-commerce and consumer behavior. This research is qualitative. The data were collected using in-depth interviews of 8 young women in Jakarta between the ages of 25-35 years and already working. This research uses phenomenology method and uses source triangulation for data validity. The results showed that there are two groups of consumers are smart online shopping behavior and moderate online shopping behavior. Viewed from the motives of young women really like to shop online is because more practical, more efficient and more competitive price. The majority of consumers claim to get satisfaction with products purchased online. Products that are often purchased online are food, makeup as well as clothing, and electronics.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Susi Yunarti
AU  - Wijayanti Wijayanti
PY  - 2018/07
DA  - 2018/07
TI  - Women Behavior in Social Media in Fulfillment of Online Shopping Needs
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 340
EP  - 344
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.75
DO  - 10.2991/iccsr-18.2018.75
ID  - Yunarti2018/07
ER  -