Maintaining Reputation through Media Relations: A Qualitative Analysis in Local Government of Madiun City

DOI

10.2991/iccsr-18.2018.35How to use a DOI?

Keywords

media relations; strategy of public relations practitioner; reputation

Abstract

Public relations practitioners are the “bridges” between government and society who have a responsibility to communicate information to the society more quickly, precisely and accurately. Public relations practitioners, as a source of information in the processing and delivering the information, provide effective space for the media to continue the information. However, after the arrest of the Head of Region by the Corruption Eradication Commission, public relations practitioners are required to work harder to restore public confidence to the Regional Government. One of the stakeholders becoming the concern to public relations practitioners to restore reputation is the mass media. It cannot be denied that the power of the media which is able to mimic an opinion with the setting agenda they create will affect the reputation of an organization. Public relations practitioners, as a source of information in the processing and delivering the information, provide effective space on the media to continue as well as process the information. This research is an effort to know the strategy of public relations practitioner of Madiun Municipal Government in maintaining reputation of the City Government in front of audience especially the mass media. This research uses descriptive qualitative method by using interview technique. The research findings indicated that the strategy of public relations practitioner of Madiun Municipal Government was performed through media relations activity which is able to control the news circulating in society so that the reputation can be maintained.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Desti Erma Susanti
AU  - Andre Rahmanto
PY  - 2018/07
DA  - 2018/07
TI  - Maintaining Reputation through Media Relations: A Qualitative Analysis in Local Government of Madiun City
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 163
EP  - 167
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.35
DO  - 10.2991/iccsr-18.2018.35
ID  - Susanti2018/07
ER  -