The power of new media Bestnine Instagram in creating a popular culture for creative industry workers: The study of the popular Instagram Bestnine application among the Illustrators

DOI

10.2991/iccsr-18.2018.19How to use a DOI?

Keywords

new media; Bestnine; Instagram; popular culture; illustrator

Abstract

Bestnine Instagram is one of the most popular New Media today. The Enchantment of Bestnine is not only interesting among the elite, but has also spread to industrial workers such as; musicians, artists, illustrators and animators. According to a survey by the American Paw Research Center, the level of using Instagram in 2015-2016 has risen to 51%. This study aims to examine the process of popularity Bestnine Instagram using Everett Rogers’s, theory Diffusion Innovation, with qualitative method focusing on the literature review, documentation, and exploration. The result is scheme new idea and technology are dispersed in cultural containers and shaping social change that spawned a popular cultural trend.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Florens Debora Patricia
PY  - 2018/07
DA  - 2018/07
TI  - The power of new media Bestnine Instagram in creating a popular culture for creative industry workers: The study of the popular Instagram Bestnine application among the Illustrators
BT  - Proceedings of the International Conference of Communication Science Research (ICCSR 2018)
PB  - Atlantis Press
SP  - 84
EP  - 87
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccsr-18.2018.19
DO  - 10.2991/iccsr-18.2018.19
ID  - Patricia2018/07
ER  -