A Precision Advertising System Based on Data Mining

DOI

10.2991/iccsee.2013.193How to use a DOI?

Keywords

precision advertising, data mining, naïve bayesian classifier

Abstract

With the Internet development, advertising becomes more convenience for advertisement provider. More and more advertisements immerge on the Internet. But, these advertisements are not based on the user’s needs; everybody on the internet can see the same advertisement. So this paper introduces a precision advertising system based on data mining, it can meet different users to see different types of advertising content. It also introduces the key algorithm of system realization.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Songtao Shang
AU  - Chu Qiu
AU  - Quan Qi
AU  - Kaihui Mu
AU  - Bo Wang
PY  - 2013/03
DA  - 2013/03
TI  - A Precision Advertising System Based on Data Mining
BT  - Proceedings of the 2nd International Conference on Computer Science and Electronics Engineering (ICCSEE 2013)
PB  - Atlantis Press
SP  - 762
EP  - 765
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccsee.2013.193
DO  - 10.2991/iccsee.2013.193
ID  - Shang2013/03
ER  -