Empirical Research On Electronic Com-merce Adoption Decision-making Factors in China SMEs

DOI

10.2991/iccnce.2013.182How to use a DOI?

Keywords

Small and Middle Sized Enterprises, Electronic Commerce, adoption, decision-making, structure equation model

Abstract

Based on some theories, seven factors about Electronic Commerce (E-commerce) adoption in Small and Middle Sized Enterprises (SMEs) is determined. Based on the statistic data of 278 companies, a structure equation model is constructed. The result indicates that pressure, top manager support, applicability have direct positive effect on E-commerce adoption in SMEs, and the other factors (staff matching, technology feasibility, environment, organizational security), have positive effect on E-commerce adoption in SMEs via above direct factors. The research provides a system perspective to adopt E-commerce on SMEs.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Feng
PY  - 2013/07
DA  - 2013/07
TI  - Empirical Research On Electronic Com-merce Adoption Decision-making Factors in China SMEs
BT  - Proceedings of the International Conference on Computer, Networks and Communication Engineering (ICCNCE 2013)
PB  - Atlantis Press
SP  - 718
EP  - 721
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccnce.2013.182
DO  - 10.2991/iccnce.2013.182
ID  - Feng2013/07
ER  -