Study on Advertising Communication Strategy for Mobile Terminal

DOI

10.2991/iccmcee-15.2015.6How to use a DOI?

Keywords

Mobile terminal, Advertising communication, Strategy

Abstract

As mobile technology continues to mature and develop, software and hardware of the mobile terminal has been updating constantly, people are more and more dependent on mobile terminal devices in production and daily life. Because of the combined effects of today's communications technology and network environment, the advertising communication of mobile terminal has increasingly become the focus of attention of many scholars. Taking the mobile terminal advertising communication as the starting point, this paper analyzes the current situation, problems and bottlenecks of mobile terminal advertising communication, and has proposed a series of strategies for the development of advertising communication for mobile terminal.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuan Wang
PY  - 2015/11
DA  - 2015/11
TI  - Study on Advertising Communication Strategy for Mobile Terminal
BT  - Proceedings of the 2015 4th International Conference on Computer, Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 26
EP  - 30
SN  - 2352-5401
UR  - https://doi.org/10.2991/iccmcee-15.2015.6
DO  - 10.2991/iccmcee-15.2015.6
ID  - Wang2015/11
ER  -