Enhancing Learner Interest & Motivation in an AR supported Experiential Learning Classroom

DOI

10.2991/978-2-38476-138-8_13How to use a DOI?

Keywords

Augmented Reality; Experiential Learning; Digital Technologies; Student Motivation; Engagement

Abstract

The rising exposure of learners to diverse digital and web technologies in their everyday lives has been raising concerns among the educationists as a growing gap has been noticed between students’ living styles and the passive teaching & learning methodologies they experience in the classrooms. Therefore the target of current discussions among the researchers is towards upkeeping the learner interests and motivation through enhancements of the classrooms. There are suggestions for the inclusion of interactive & immersive digital tools in the learning process so as to maintain the learner engagement. While Augmented Reality (AR) has been an interesting and immersive technology being used in several educational fields, its way of inclusion in the classroom environment has been limited. Therefore this study aimed at constructing an enhanced learning environment incorporating AR technology into an experiential learning classroom using Kolb’s Experiential Learning Model (ELM). The undergraduate students of a digital marketing course from a Malaysian university were chosen as the sample for this mixed mode research study, including both qualitative & quantitative methods. Based on the exposure of the students to this tech supported learning space, the data was collected through surveys, interviews and open ended questions. The data analysis & results showed significant feedback towards an improved learning interest, motivation and student engagement, and thus leads to an eminent support for inclusion of immersive technologies like AR for enhanced learning processes, guided by ARELC (Augmented Reality supported Experiential Learning Classroom), a learning framework to help the educators construct an interesting, immersive, motivational and interactive learning environment.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nazi Mahendru
AU  - Mai Neo
AU  - Hew Soon Hin
PY  - 2023
DA  - 2023/11/16
TI  - Enhancing Learner Interest & Motivation in an AR supported Experiential Learning Classroom
BT  - Proceedings of the 3rd International Conference on Creative Multimedia 2023 (ICCM 2023)
PB  - Atlantis Press
SP  - 133
EP  - 143
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-138-8_13
DO  - 10.2991/978-2-38476-138-8_13
ID  - Mahendru2023
ER  -