Proceedings of the 2016 International Conference on Computer and Information Technology Applications

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Customer Satisfaction Promotion Strategies Based on Hedonistic / Utilitarian Attitude

Authors
Rui Zhang, Wenchao Du
Corresponding Author
Rui Zhang
Available Online May 2016.
DOI
10.2991/iccita-16.2016.37How to use a DOI?
Keywords
Hedonistic attitude Utilitarian attitude Consumer satisfaction
Abstract

The consumer shopping attitudes was divided into hedonism / utilitarian from the psychological point of view in this paper.The paper also discussed how retail terminal can implement differentiated marketing and promote consumer satisfaction based on the analysis of consumer hedonism / utilitarian attitude.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Computer and Information Technology Applications
Series
Advances in Computer Science Research
Publication Date
May 2016
ISBN
978-94-6252-203-9
ISSN
2352-538X
DOI
10.2991/iccita-16.2016.37How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Rui Zhang
AU  - Wenchao Du
PY  - 2016/05
DA  - 2016/05
TI  - Customer Satisfaction Promotion Strategies Based on Hedonistic / Utilitarian Attitude
BT  - Proceedings of the 2016 International Conference on Computer and Information Technology Applications
PB  - Atlantis Press
SP  - 205
EP  - 209
SN  - 2352-538X
UR  - https://doi.org/10.2991/iccita-16.2016.37
DO  - 10.2991/iccita-16.2016.37
ID  - Zhang2016/05
ER  -